Stable mitigated images
Many stocks, making a variety of stock families, have a stable and average image range.
Here is an indicative table:
(mkt average img. = 0,6)
0,6 to 0,9
(mkt average img. = 1)
0,9 (1,1) 1,3
(mkt average img. = 1,7)
1,4 to 1,8
Fairly cycle-resistant blue chips
They are stocks of companies having reached an impressive size, leaders or
co-leaders in their various markets. with quite integrated, balanced and not
too cyclical activities.
Their profit performances may be somewhat reaching a ceiling, but their good
management has avoided a decline.
Fairly cycle-resistant good medium-size firms.
They are rather well known firms that grow at least as fast as the whole economy
and resist without too many problems in difficult periods. Their performances and
economic prospects, rather above those of the blue chips, stay well under those
of the steady emerging firms (see below).
Defensive stocks, a refuge for the rainy days.
By definition, these firms have their sales and costs protected from economic
They supply bread and games, taking an example that goes back to the Antiquity.
Days and nights, through foul and fair stock market weather, their stocks keep
the same light-colored raincoat and the same dull image.
Here come the dessert, our great hope: the steadily emerging stocks.
They are intermediate species between emerging stocks and great growth stocks.
To identify those that are passing by, peep behind a hole in a newspaper and use
the following anthropometric sheet:
Confirmation of the qualities of emerging firms, and ascent towards those of
great growth stocks,
Attractive business sector, wider than just a niche, currently growing in size,
and still promising and visible in the short and long term,
Large share of this market,
Fast and fairly steady sales and margins growth in the last 4-5 years,
Clear (commercial and technological) edge on competitors,
Good management / marketing : "dynamism" is not enough efficiency also
is a must,
Still not too high stock image.