How to build a Marketing Plan: 
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01 - Preliminaries: organization, strategy

A marketing plan is an action plan for a given period (one year usually)
to offer and promote on the
market a range of products and services.

=> This plan must fit in the broader and longer issue of:

Structuring the Selling activities

Organizing the sales network

Organizing the sales coaching and monitoring

=> Which have to be linked to:

A General strategy

A Marketing strategy

Tip: marketing should not be an isolated job, it must irrigate the whole business.

=> Any business strategy / organization should:

Customers are the hands that feed you.

Know them! Predict their evolution!

Love them ! Be attentive! Be generous!

Notes:

separ

Marketing section Table of contents: 00  
Description slides :   01   02   03   04   05   06   07   08   09   10   11   12  
13   14   15

See also my Management / Marketing articles in English migrated from Google Knol

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