How to build a Marketing Plan: 
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10 - Means (B. Money)

1. Set up adequate IT system to:

Streamline operations.

Get a Full and real time picture

of every customer's operations

(CRM - Customer Relationship Management).

Centralize MIS (and limit red tape "reporting").

Create Marketing Data bases.

2. Develop Branches / Selling points / Websites

Choose good locations.

Right types, differentiated by customer segments.

Premises (comfort, aspect).

Websites (attractive, practical, informational,
    interactive).

3. Spend on Promotion

  Advertising, buzz.

Direct selling.

Commercial partnership

  network for cross-recommendations.

separ

  Marketing section table of contents: 00
Description slides
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See also my Management / Marketing articles in English migrated from Google Knol
  Other resources (external links):  MarketingPower  /  QuickMba

         This page last update: 07/04/13   
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