How to build a Marketing Plan:  
00   01   02   03   04   05   06   07   08   09   10   pi.arlef.gif (1623 octets)  11 
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11 - Selling organization, methods and actions

   To perform the selling actions of the marketing plan
   an adequate organization and various tools are needed

1) Organize by markets / networks / selling points

2) Ample sales force (customer advisers / managers)

3) Market-orientation in every job description 

4) Selling objectives

5) Customers / prospects contact plan

6) Activating / coaching / monitoring

7) Prospects: identify them, give them special offers,

8) Existing customers: permanent monitoring

(CRM - Customer Relationship Management) to react to

all events, cross-selling (products & services "package")

9) Advertising, mailing, promotion

10) Selling methods based on Counseling (see ch. 14)

separ

Marketing section table of contents: 00
Description slides:  
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See also my Management / Marketing articles in English migrated from Google Knol
  Other resources (external links):  MarketingPower  /  QuickMba

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