How to build a Marketing Plan:
00   01   02   03   04   05   06   07   08  09   10   11  12  13  14      15 

15 - Business Plan

It is a synthesis of the main operational sub-plans of a
business: marketing, production, finance, human resources....

  • Short history, background
    (company and persons)

  • General strategy, business model, organization 

  • Marketing plan, analysis, mix...

  • Production of goods and services:
    process, main requirements

  • Financial plan (*)

    • source of funds: equity, debts 

    • projected sales, costs,
      break even, profits, return 

    • cash flow projections 

    (*) Investors look closely at the critical balance
         
    between solvency & profitability

  • Human resources:
    requirements, responsibilities, compensations

  • Specialized traits and requirements

    Ex: Research & development, Legal strategies,
    Partnerships and alliances...

separ

  Marketing section Table of contents: 00 
Description slices:   01   02   03   04   05   06   07   08   09   10   11   12   13   14   15

See also my Management / Marketing articles in English migrated from Google Knol

 

Other resources (external links):  MarketingPower /  QuickMba


This page last update: 06/04/13     Disclaimer / Avertissement légal