How to build a Marketing Plan:  00   01   02   03   04   05   06   07   08  09   10   11  12  13  14      15 

15 - Business Plan

It is a synthetic collection of the main operational sub-plans of a business:

marketing, production, finance, human resources....

  • Short history, background (company and persons)

  • General strategy, business model, organization

  • Marketing plan, analysis, mix...

  • Production of goods and services: process, main requirements

  • Financial plan (*)

    • source of funds: equity, debts

    • projected sales, costs, break even, profits, return

    • cash flow projections

    (*) Investors look closely at the critical balance between solvency & profitability

  • Human resources: requirements, responsibilities, compensations

  • Specialized traits and requirements

    Ex: Research & development, Legal strategies, Partnerships and alliances...

  Marketing section:  Table of contents: 00  Descriptions :   01   02   03   04   05   06   07   08   09   10   11   12   13   14   15

See also Management / Marketing articles in English by P. Greenfinch migrated from Google Knol

 

Other resources (external links):  MarketingPower /  QuickMba

This page last update: 27/04/12     Disclaimer / Avertissement légal