How to build a Marketing Plan: 
00  01   02    03    04   05   06   07   08   09   10   11   12   13   14   15


03 - Marketing Strategy

There are 4 steps to prepare a Marketing Strategy:

1. Identifies the market needs (market study)

2. Choose market targets

  • Products + customer segments pairs.
    Ex: corporate credit card

  • Some of them exclusive niches (when possible)

  • Some of them priorities on which to focus efforts

  • With adequate positioning (low cost or upscale)

3. Define market shares goals
 
   (or other market performance benchmarks,
     overall or for some products)

=> From them calculate Multi-annual sales growth objectives

4. Prepare adequate selling / distribution channels

Notes:

 Marketing section table of contents: 00 

Description slides :   01   02   03   04   05   06   07   08   09   10   11   12   13   14   15

See also my Management / Marketing articles in English migrated from Google Knol

 

Other resources (external links):  MarketingPower /  QuickMba


This page last update: 08/04/13
    
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