How to build a Marketing Plan:
00
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05 - What the Marketing Plan includes

1. Targets (see ch. 06).
Choose carefully the types of customers
and needs targeted

by customer
   segment

by product

2. Selling / distribution
    Channels
(see ch. 10 Means)

by customer
   segment

by product

As seen in ch. 01, be prepared for deep impact on
organization, incentives, coaching, monitoring,
so as to create a
"selling machine".

3. Price policy

by target
by channel
by action

4. Planned Actions

by target
by channel

5. Means & Methods
      to implement (see ch. 10 Means)

by target
by channel
by action

6. Expected Results

       (see ch. 04 DPO, 07 SIG)

by target
by channel
by action

separ

Marketing section table of contents: 00
Description slides:  
01   02   03   04   05   06   07   08   09   10   11   12   13   14   15

See also my Management / Marketing articles in English migrated from Google Knol
  Other resources (external links):  MarketingPower  /  QuickMba

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