How to build a Marketing Plan: 
00   01   02   03   04   05   06   07     08     09   10   11   12   13   14   15


08 - Refinements in marketing / MIS
        calculations
(avoid traps !)

1) Calculate deflated (= inflation adjusted)
    results / objectives
(if needed / possible)

2) Use (sometimes) the average instead of
    date to date
volume improvement

Volumes

At year end

Annual average

2010 = 10 000
2011 = 15 000
2012 = 18 000

  2010 = ?

2011 = 12 500
2012 = 17 000

Volume variations

Date to date

In average

2011 = 5 000

2011 = ?

2012 = 3 000

2012 = 4 500

3) Use sometimes just "Production" 
    (new contracts, subscriptions, cards issued...)

separ

  Marketing section table of contents: 00 
Description slides :  
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See also my Management / Marketing articles migrated from Google Knol
  Other resources (external links):  MarketingPower  /  QuickMba

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