How to build a Marketing Plan: 
00
  
01   02   03   04   05   06   07   08     09    10   11   12   13   14   15


09 - Means (A. Men / Methods)

(Human Investments)

1) Find (aggressive but attentive) Sellers

2) Create (the right) Selling structure / Channels

3) Appoint Coaches to train the sellers, to bring them

assistance and methods, to monitor them...

 

4) Appoint Marketing analyst(s) to identify prospective

customers and spot sales opportunities in existing customer
segments

 

5) Adequate Pay structure linked to job descriptions;
      give incentives
such as bonuses

 

6) Avoid any Communication wall between work units

  Inform all units (of strategies, situation)

  Co-ordinate (monthly meetings, workshops)

  Push / help (coaching, sales promotion tools)

  Disseminate technical guidelines (on products...)

and selling / marketing methods

7) Train to methods, to new commercial jobs

separ

  Marketing section table of contents: 00
Description slides
:   01   02   03   04   05   06   07   08   09   10   11   12   13   14   15
See also my Management / Marketing articles in English migrated from Google Knol
 
Other resources (external links): MarketingPower  /  QuickMba

This page last update: 07/04/13      Disclaimer /Avertissement légal