How to build a Marketing Plan
(for most kinds of firms, but originally devised for retail banks)

00 - Table of Contents

See also my Management / Marketing articles from Google Knol

01  How to build a Marketing Plan / Preliminary remark

02  The 4 M

03  Marketing Strategy

04  MBO - Management by Objectives

05  What a Marketing Plan Includes

06  Matrioshka Planning System

07  MIS: Marketing / management Information System

08  Refinement in objectives / MIS calculations

09  Means (A. Men / methods : Human Investments

10  Means (B. Money: Technical Investments)

11  Selling organization, methods and actions

12  More on markets / products analysis and policies

13  More on selling, promoting, prospecting policies

14  Selling Interview method

15  Business Plan

separ

  Marketing section table of contents : 00 
Description slides :   01   02   03   04   05   06   07   08   09   10   11   12   13   14   15

See also my Management / Marketing articles recuperated from Google Knol
 

Other resources (external links):  MarketingPower  /  QuickMba

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